Building a Customer-Centric Culture (Slides)

Download the slides for my talk: Building a Customer-Centric Culture by Democratizing Research here.

When you’re building, not optimizing, you need everyone to learn from customers. But how do you build a team culture in which everyone, including backend engineers and program managers, feels empowered to do research? 

Learn creative methods for how to coach, how to share insights, and how to impact company policies. You’ll walk away with a new approach to teaching non-researchers how to research, sharing insights from customers that get heard and impact decisions, and finally, ideas for selling your organization on policies that enable a more customer-centric culture.