Profile PictureCrystal Yan

The Product Management Foundations Guidebook + Toolkit

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The most concise and actionable guide to help you develop the foundational skills of product management.

You don't have time to read 10 different books to understand what it takes to become a product manager. The Product Management Foundations Guidebook is everything you need to master PM foundational skills, and nothing you don't.

Unlike other 200+ page books, you can read this 10 page guide in one day and become a better PM tomorrow. This short, practical & actionable guide will help you start upleveling your PM skills tomorrow with the specific strategies, tips, and sample brief templates I've shared with clients for years. While there are many articles, books, and courses out there, my goal is to help you sift through the noise and make it easier to learn by doing.

What people are saying:

"I've joined [a new company] as a product manager! I'm really excited about the team and the learning opportunities at this organization...it'll be a great next step for me. Thank you so much for all of the help - your advice really helped me land this job."
- Kati, Product Manager

Who this guide is for:

  • Early Product Managers
    You’re <2 years into your PM career and eager to learn PM best practices.
  • Transitioning to Product Management
    You’re spending part of your time as a PM alongside your current day job or actively transitioning into PM.

What's inside:
Inside this atomic e-book, you'll find 6 guides packed with concise and actionable content:

  • Introduction to product management
  • Vision: Brainstorming & Synthesizing
  • Strategizing: Setting goals
  • Planning: Crafting product roadmaps
  • Designing: Developing product sense
  • Shipping: Scoping, specs, execution

FAQs:

Can I expense this to my company-sponsored professional development budget?
Yes, absolutely. Once you purchase, you'll receive a receipt that you can submit to your company for reimbursement as a professional development expense.

If I like this, can I share this with my team?
No, purchase of The Product Management Foundations Guidebook is for individual use only. If you'd like to purchase multiple copies for your team, please purchase one for each team member. If you'd like to hire me to lead an interactive workshop on this for your team, contact me for pricing.

Who are you?
I'm a product manager (Stripe, Remitly, US Digital Service) and PM career coach.

Why did you make this?
I developed many of these resources for junior PMs I've managed, and clients I've coached who are early career PMs or transitioning into PM roles. As a product leader, one problem I faced was training my team on how to strengthen their craft when it comes to foundational PM skills. I struggled with finding resources beyond books that most might not have time to read, or full-time training bootcamps that varied in value and quality.

Over the years, I built this guide to train my coaching clients on foundational PM best practices, and now, I’m making it available to help other early career PMs and aspiring PMs start their product career with a strong foundation in core PM skills.

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Inside this guidebook, you'll find 6 guides packed with best practices for the foundational PM skills you need to master: vision, product strategy, planning, product sense, and execution.

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$29+

The Product Management Foundations Guidebook + Toolkit

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Add to cart